Day 1 began with an introduction by Program Facilitator, Muneer Samnani, followed by the first module - business planning with T.P. Anand, a professional Strategist with over 30 years of experience in business advisory. Topics covered included business modelling, new market trends and testing the feasibility of an idea.  The day ended with a session on positivity through body image and healthy living by Mitun De Sarkar, a Licensed Clinical Dietitian and Nutritional Consultant.

Day 2 was filled with high energy at the onset as Manu Mahdi, CEO of the e-commerce start-up, organicandreal.com spoke about his journey and engaged in a Q&A session. The day continued with the second module - financial planning with T.P. Anand, and concluded with a fun-filled session of marketing and brand campaigns with Zubeida Khetsi. Participants worked in teams, to prepare a full  marketing plan for their assigned products, within 15 minutes. This session proved to be a balanced blend of quantitative information and creativity.

Day 3 and 4 were team working sessions. Each team was given a broad business idea: a nursery in Jumeirah, a polyclinic in Karama, a retail chain and restaurant in Dubai Marina. The goal was to create a business model specific to the cultures of the consumers in their respective regions. The final business models were presented to the panel of judges: Manu Mahdi, Sajid Nathani and Zubeida Khetsi. Parents were invited to view the presentations.  

“To hone participants’ leadership skills, we placed them in the shoes of an aspiring entrepreneur and made them work in teams to develop a business plan that would impress our panel of judges. Each team was given a defined business idea around which to create the plan, putting them in a box, yet, we challenged them to think outside of the box,” said Sahil Ahmed of the Education Portfolio.

For more information please contact: 
[email protected]